Entertainment & Game
Engagement is the Metric. Retention is the Game.
In the entertainment and gaming industry, the competition is won in the first 5 minutes. We design immersive experiences that capture attention, turn casual users into fans, and optimize monetization without breaking the magic.
The "Day 1" Challenge
The Uninstall Barrier A player downloads your game. They're thrown into a confusing menu, a long tutorial, and a cluttered user interface (HUD). They don't understand the core loop, don't feel rewarded, and don't see a clear path to progress. In less than 10 minutes, they uninstall the app. The result? Your Day 1 Retention (D1 Retention) metric is low, and your entire cost of acquisition (CPI) has been lost.
The Economics Challenge
Low Conversion to Revenue Your streaming or gaming platform has thousands of active users (DAU), but very low revenue per user (ARPU). The in-game store is confusing, battle pass offerings are unclear, and the checkout process is frictionless. The result? Users don't convert from free-to-play to paid, leaving millions in potential revenue on the table.
Design Focused
on Retention and Flow
We design the First Time User Experience (FTUE) to be an instant "win," hooking the player into the core loop of your game. We create intuitive interfaces that serve the game, not hinder it. The focus is on eliminating friction and maximizing the "flow state," making the player feel pleasure in every action.
FTUE Optimization
We ensure the player feels rewarded within the first 5 minutes.
HUD and
UI Design
We create clear interfaces that provide the right information at the right time.
Reward
Systems
We design progression loops and visual feedback that are addictive.
Social
Journeys
We design guild, friends, and chat systems that build community.
Immersive Navigation
We simplify menus and content discovery (in streaming).
Cross-Platform Consistency
We ensure a fluid experience from console to mobile.
Digital experience,
your next revenue driver
Experience Design
Ready to elevate your product with Experience Design?
We design MVPs that don’t just work — they win users, validate ideas, and attract funding.
Optimizing the Economy and Monetization
Design is the most powerful tool for optimizing your digital economy. We don't just create stores; we design the psychology of purchasing. We analyze your monetization strategy (whether it's battle passes, gacha, skins, or streaming subscriptions) and redesign the flow to maximize conversion.
We simplify checkout, create offer banners that create a sense of urgency, and make the purchase decision easy and rewarding for the user. At ConvertSales, we understand that ROI in entertainment is measured in clear metrics: an increase in D1/D7 Retention, a growth in ARPU (Average Revenue Per User), and a higher conversion rate from free to paid users.
